Learn how to use the Balanced brand in any situation.
The Balanced branding kit has everything you need to represent Balanced accurately in every setting.Download the Balanced branding kit (.zip, 4.1MB)
The logo is Balanced’s most visible and important brand asset. There are 3 colour variations, as well as a simplified version for smaller spaces.
The Balanced design system was inspired by the Arctic, so its primary colours are turquoise and navy blue. Use turquoise for interactive elements (i.e. buttons, links), but never as a background colour.
RGB: 44, 169, 183
CMYK: 73, 13, 183, 0
RGB: 1, 0, 42
CMYK: 89, 84, 50, 71
Balanced’s primary typeface is TeX Gyre Adventor. It should be used across all print, digital, and video media.
Enjoy the Balanced brand in any setting with a collection of wallpapers for your device. A new design will be added each month.