Brand resources

Learn how to use the Balanced brand in any situation.

Branding kit

The Balanced branding kit has everything you need to represent Balanced accurately in every setting.

Download the Balanced branding kit (.zip, 905KB)
Includes the Balanced logos, colors, and typography

Color palette

The Balanced design system was inspired by the Arctic, so its primary colors are turquoise and navy blue. Use turquoise for interactive elements (i.e. buttons, links), but never as a background color.

More details coming soon

Turquoise

HEX: #2ca9b7

RGB: 44, 169, 183

CMYK: 73, 13, 183, 0

Navy blue

HEX: #01002a

RGB: 1, 0, 42

CMYK: 89, 84, 50, 71

Typography

Balanced’s primary typeface is TeX Gyre Adventor. It should be used across all print, digital, and video media.

More details coming soon

Aa Bb Cc Dd 123

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
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